ODMA CEO Amanda was inspired attending the recent SeeWay launch event in Sydney.

SeeWay, an initiative of Guide Dogs, is about providing support for people with low vision who might not have otherwise reached out to them, however whom would have found little other easy-to-find local support.

New Medicare Items and Budget Impact for Optometrists in 2024-25: What You Need to Know

Opticare Marks 40 Years of Excellence in Eye Care Diagnostics

ODMA Board hereby announces initiatives have been implemented to honour prior Board Chair and Director, Richard Grills, who sadly passed away in 2022, and who is deeply missed by so many in the optical industry.

Annual prizes have been set up with two Universities that Richard worked closely with. ODMA felt it was a very fitting way to honour Richard into the future by rewarding graduate achievements in low vision and orthoptics, topics that Richard was so passionate about.

As we approach Myopia Awareness Week, taking place from 22-26 May, the eye health sector is being urged to ensure myopia management is an essential part of child eye health. With the prevalence of myopia increasing rapidly and projections indicating that by 2050, 50% of the world’s population will be myopic, with uncorrected myopia and high myopia a leading cause of blindness worldwide, the topic is of critical importance to the optometric profession.

According to recent research, dry eye disease is estimated to affect more than 4 million Australians (up to 20% of the adult population). Yet while dry eye disease is such a prevalent condition, many Australians haven’t actually heard of the disease… including many of those who suffer from Dry Eye symptoms.

12th October 2022 saw Standards Australia host events to celebrate their 100th birthday and recognise the contribution and efforts of their many stakeholders.

Q&A with Managing Director of Eyes Right Optical, Mark Wymond

We sat down with the legendary Jonathan Sceats, Australian optical designer and brand developer for eyewear brands Jack De Ross, Jono Hennessy, Carter Bond, Zeffer and Jonathan Sceats Eyewear to hear his take on what it’s like as an Australian designer in the optical industry.

The Optical Distributors and Manufacturers Association (ODMA) is committed to strengthening, supporting, and growing the optical industry as a whole, while also working to benefit the individual optical distributors and manufacturers that make up the ODMA membership.

Should you be concerned?

Do things look a little fuzzy these days?

50 Facts about Colour Blindness

Start with a plan! So many times, businesses that they feel they are wasting money on marketing. In nearly every case it is because there is no plan, random marketing is decided on and paid for with no goals or outcomes to assess