After a tough two years, we’re finally able to get back out to exhibitions, conferences and events, reconnect with industry and gather some fresh ideas and initiatives.

Even though we use our eyes during the majority of our waking hours, there are a number of fun and interesting things you may not have realised about your eyes and how they function.

Colour plays a significant part in our daily lives. Though around 8 per cent of men and 0.5 per cent of women experiencing red-green colour vision deficiency, so for them, life may often be not so straightforward.

Sunglasses have become an essential accessory, not only because they look good, but they protect your eyes from the damaging rays of the sun.

In today’s competitive market you need to ensure you stay focussed on the success and growth of your practice. With so many different messages and advertising shouting out to our patients how do you remain successful, attract new patients, and retain your existing ones?

OPTOMETRISTS

Optometrists conduct eye and vision examinations, prescribe spectacles and contact lenses and carry out treatment for eye disorders. Optometrists do not perform surgery but may use drugs to treat eye diseases if they are therapeutically qualified.

A good news story with the 2020 Australian of the Year, Adelaide eye surgeon Dr James Muecke. He speaks to ODMA CEO, Finola Carey about his life and work in helping to prevent blindness with Sight For All a not-for-profit organisation dedicated to fighting avoidable blindess in the world.

OSHOW2022, the boutique event for the optical industry, will run from 27-28 May 2022.

Following the cancellation of the 2020 show due to Covid-19, this is a much-anticipated occasion.