ODMA 2017 – Delivered!

As the CEO of ODMA, l am very proud to report the success of ODMA17 in July. It was a jam-packed three days with an array of new interactive features, major networking events and strong educational content, including revamped masterclasses and spotlight seminars.

We started the three days with the feature fashion parade in Martin Place, Sydney as part of Frame Fashion Week. Sydneysiders eagerly watched as Design Junction showcased high-end International and Australian eyewear brands, featuring the hottest frames on the market and new season collections from top eyewear brands. These included leading optical distributors Jono Hennessy Group, Healy Optical, General Optical, Mondoticca, Pelure, Nine Eyewear, Face Optics, Seen2see and Frost Eyewear Distribution.

These exhibitors also exhibited their design capabilities and the very latest in optical fashion and innovation in the Premier Brands area of ODMA17 at Darling Harbour.

ODMA fully embraced social media as the parade was live streamed on Facebook  


The next day ODMA17 commenced at the newly built Convention Centre in Darling Harbour where we had over 3,270 trade visitors from all over Australia, New Zealand, Asia and further afield. There were 110 exhibitors, 150 Vision Summit delegates and 495 masterclass delegates.

ODMA17 received excellent feedback from exhibitors, Ryan Heggie, Business Manager of Device Technologies noted that with the return to Sydney there was an increase in attendees and as a result, ensured their booth was well visited. He felt having the booth at ODMA17 made his product top of mind with Optometrists and increased awareness of Device Technologies OCT product, especially with Optometrists who want to stay relevant in the marketplace.

The facilities at the new Darling Harbour, state of the art precinct were second to none and added to the vibe around ODMA17.

Mark Blackadder, Director of MYM Group told us he thought the new facilities were fantastic and a great place to attract interstate, international and local attendees. To complement these amazing facilities, we were very happy to see a new benchmark of stand design set by many of the exhibitors. This was reflected in The ODMA17 Stand Awards with nominees judged by an independent panel of senior representatives from the International Convention Centre, this included Helen Mantellato, Director Corporate Sales and Ruchi Ladkani, Business Development Manager.
The winners of the ODMA17 Stand Awards were:
De Rigo Vision Australia – Best Stand Over 54sqm 19905461_1409920775723725_3579451677582462946_n
Stepper Eyewear Australia – Best Stand 54sqm & Under
Special Agent – Best Shell Scheme Stand 18sqm & Under


Robert Sparkes, Chairman of ODMA, commented “For my first show as Chairman, I am delighted to have been part of this unifying industry event. I congratulate all the exhibitors on their high-quality presentations and thank all the visitors who attended – without our exhibitors and loyal visitors we could not have such a world-class event.”

I too would like to personally thank everyone who attended and exhibited ODMA17.  We have had excellent feedback from our visitors and the positive vibe from the show floor was fantastic. Now we are post-event, I look forward to assessing how we can evolve the offer further, making it even more successful in the years to come.

To view more images of the event go to our Facebook or Instagram pages or search #ODMA17 #ODMA2017

See you for ODMA 2019,

Finola Carey – ODMA – CEO


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