Entries by Vivienne Forbes

Myopia is on the Rise

It is estimated that by 2050, 50% of the population will be short-sighted, which will create a potentially major public health crisis. Myopic patients in the long term are more susceptible to cataracts, macular degeneration and retinal detachment*. The aim is to raise awareness about the impact myopia is likely to have on the lives […]

If you build it, will they come?

The time is here – you have booked exhibition space at a trade show, maybe a booth, perhaps something more significant. You’ve set it up, the products look good, there are banners, flyers, products, catalogues, you name it, it is there. You are pumped and ready to go! Doors open, attendees are here – then […]

Refusing to Wear Your Glasses? – In denial?

The old stigma around wearing glasses no longer exists and glasses and the variety of styles available are becoming more popular than ever. So – Why are glasses still not being worn by people who need them?. Whatever the reason is, not wearing glasses can result in serious short term and long term effects. We all know glasses […]

Colour Vision Deteriorates with age

Have you had your eyes tested lately? Cells in the retina that are responsible for normal colour vision decline in sensitivity as we age, causing colours to become less bright and the contrast between different colours to be less noticeable. You may not notice it as it has happened slowly over time but it might be worth […]

Why regular vision checks are important at any age

As we all know our vision and the gift of sight is one of the most important and precious gifts we have, but sadly many people wait until they have problems before they see an optometrist. An eye exam is the first step to fix vision problems, the severity of the problem can be reduced […]

Do’s and Don’ts to improve your eyesight

Following are some do’s and don’ts’ you need to follow for a healthy vision. DO eat foods that are rich in Vitamin A, Vitamin C, beta-carotene, and Lutein as they help to repair the eyes, such as cod liver oil, sweet potatoes, papaya, butter, grapes, blueberries, and apricot. DON’T say no to greens, kids! Snack on kale, […]

Craft Challenge

Make a Glasses case from an old tie. Lay the necktie flat with the back side facing up. First of all measure and mark 43cm in from the tip, then cut the tie width-wise. Discard the narrow end of the tie. Then use a seam ripper to open the seam along the back of the […]

HOYA Corporation announces a new product launch: MyoSmart with D.I.M.S. Technology to reduce myopia progression in myopic children and teenagers

ODMA Member, Hoya Lenses has announced a roll out of  “D.I.M.S. Technology”. Clinical research shows children wearing the lenses have significantly less myopia progression as compared with those wearing the single-vision lenses.   HOYA Corporation, a key player in the global market for ophthalmic lenses, is proud to announce a new product launch in the Asian Summer 2018: MyoSmart with D.I.M.S. […]

ODMA and Optometry Victoria launch O=MEGA19

ODMA and Optometry Victoria have announced the most significant change to the optometric conferences and events landscape in Australia for many years. The two market leaders in optics education and events have joined forces to launch O=MEGA19, a biennial event which will be the largest education, eye care and eyewear event ever seen in Australia. […]