Entries by Vivienne Forbes

15 interesting facts about the human eye by Bolle

Vision is so fundamental to the human experience that sometimes we take our eyes for granted. The human eye is a highly complex organ that provides us with the ability to experience the world in ways that our other senses cannot. Even though we use our eyes during the majority of our waking hours, there are […]

O=MEGA21 goes ahead, World Congress of Optometry shifts to 2023

The World Council of Optometry (WCO) has announced that the 4th World Congress of Optometry (WCO4) will now be held from September 8-10, 2023 in Melbourne, Australia. Originally scheduled to be held alongside O=MEGA21 in September 2021, COVID-19 impacts have necessitated the postponement – now WCO4 will be held in conjunction with O=MEGA23. O=MEGA21, the largest eyecare and […]

Emerging technologies in Optometry by Arthur Stevens

In 1983 Gerald Hawkins, in his book “Mindsteps to the Cosmos”, wrote about the different “mindsteps” that have, in conjunction with the accompanying technology, revolutionized the world and led to the inventions of writing, mathematics, radios, spacecraft & computers.1 He wrote that “The waiting period between the mindsteps is getting shorter. One can’t help noticing […]

Martin Wells: A Giant in Its Time – By Neil Forbes*

In this Blog we look back at some of the iconic history of our industry – Spectacle-frame manufacturer Martin Wells Pty Ltd was established in 1954 by Eric Hurst, originally from Czechoslovakia, and Dino Zingarelli, originally from Italy, with Sidney Sinclair, formerly from England, as chairman of the company.  Eric Hurst was a great salesman, […]

Top Tips for Selling Sunglasses

Opening Welcome the customer into the store with a non-business related opening line, for example, What brings you into the store today? Establish Customer Needs Ask open-ended questions to determine what the customer wants as well as why they want it. Open-ended questions begin with Who, What, Why, When and How? They are questions that […]


With the uncertainty around the developing COVID-19 situation, we have made the difficult decision to cancel OSHOW2020 which was due to take place at the Hordern Pavilion, Sydney on 16-17 May 2020. We are saddened that the event will not proceed due to the COVID-19 crisis, and apologise for any inconvenience and difficulty this may […]

Your Optical Professionals – Who’s Who

Definitions of Eye Care Professionals OPTOMETRISTS Optometrists conduct eye and vision examinations, prescribe spectacles and contact lenses and carry out treatment for eye disorders. Optometrists do not perform surgery but may use drugs to treat eye diseases if they are therapeutically qualified. Optometrists must complete a three to five-year university qualification specifically on the eye and its care […]

How to choose an optometrist:

Do things look a little fuzzy these days? Has your family got a history of an eye disease like glaucoma or macular degeneration? If no, there are many eye conditions to watch for and while some are more common with age, others can occur at any age. Comprehensive eye examinations, at regular intervals, starting from childhood, […]

E-Commerce is Growing

E-commerce is growing and consumer behaviour is changing – globally. This makes a sensitive item such as glasses, a worthy topic to discuss in relation to e-commerce. In America – over the last five years, there was industry growth of almost 4.5% in the online eyeglasses and contact lens sales segment. This has resulted in a […]