Entries by Vivienne Forbes

O=MEGA 21 – Finally Bringing the Industry together

After a year of Event cancellations, ODMA and Optometry Victoria are looking forward to bringing O=MEGA21 to Melbourne in September. Understandably, there may be some apprehension around attending an event after the lockdowns 2020. However, this event is being held at the Melbourne Convention and Exhibition Centre and a Victorian Government approved COVID safe venue. […]

Colour Vision deficiency – red looks brown

Colour plays a significant part in our daily lives. Though around 8 per cent of men and 0.5 per cent of women experiencing red-green colour vision deficiency, so for them, life may often be not so straightforward. Though it is noted that red-green colour deficiency affects around 1 in 12 men of Northern European heritage. This group […]

Raising glaucoma awareness by Annie Gibbins, Glaucoma Australia CEO

  Glaucoma Australia’s mission to eliminate glaucoma blindness focusses strongly on risk awareness and early detection; as well as appointment and treatment adherence for individuals known to have glaucoma. This means Glaucoma Australia are targeting their sight saving messages to people aged 40+ who are often difficult to engage but essential to reach. Glaucoma is […]

15 interesting facts about the human eye by Bolle

Vision is so fundamental to the human experience that sometimes we take our eyes for granted. The human eye is a highly complex organ that provides us with the ability to experience the world in ways that our other senses cannot. Even though we use our eyes during the majority of our waking hours, there are […]

O=MEGA21 goes ahead, World Congress of Optometry shifts to 2023

The World Council of Optometry (WCO) has announced that the 4th World Congress of Optometry (WCO4) will now be held from September 8-10, 2023 in Melbourne, Australia. Originally scheduled to be held alongside O=MEGA21 in September 2021, COVID-19 impacts have necessitated the postponement – now WCO4 will be held in conjunction with O=MEGA23. O=MEGA21, the largest eyecare and […]

Emerging technologies in Optometry by Arthur Stevens

In 1983 Gerald Hawkins, in his book “Mindsteps to the Cosmos”, wrote about the different “mindsteps” that have, in conjunction with the accompanying technology, revolutionized the world and led to the inventions of writing, mathematics, radios, spacecraft & computers.1 He wrote that “The waiting period between the mindsteps is getting shorter. One can’t help noticing […]

Martin Wells: A Giant in Its Time – By Neil Forbes*

In this Blog we look back at some of the iconic history of our industry – Spectacle-frame manufacturer Martin Wells Pty Ltd was established in 1954 by Eric Hurst, originally from Czechoslovakia, and Dino Zingarelli, originally from Italy, with Sidney Sinclair, formerly from England, as chairman of the company.  Eric Hurst was a great salesman, […]

Top Tips for Selling Sunglasses

Opening Welcome the customer into the store with a non-business related opening line, for example, What brings you into the store today? Establish Customer Needs Ask open-ended questions to determine what the customer wants as well as why they want it. Open-ended questions begin with Who, What, Why, When and How? They are questions that […]

OSHOW 2020 – CANCELLED

With the uncertainty around the developing COVID-19 situation, we have made the difficult decision to cancel OSHOW2020 which was due to take place at the Hordern Pavilion, Sydney on 16-17 May 2020. We are saddened that the event will not proceed due to the COVID-19 crisis, and apologise for any inconvenience and difficulty this may […]