OPTICAL RETAIL GUIDE

Since the first edition of ODMA’s Optical Retail Guide (ORG) which was delivered to independent practitioners Australia-wide in November 2008, the ORG  has met with great acclaim and many practitioners have congratulated ODMA on filling an important gap in the industry.

The ORG which is published quarterly and delivered to some 1600 independent practitioners by NOD covers avariety of articles including:

· Basic lens Dispensing
· Marketing topics
· Updating your practice
· Top 10 Tips for window displays, merchandiisng and lots of other practice issues
· Spectacle Repairs and adjustments
• The Changing Australian Eyewear market

If you are in independent practice or optical retail and not receiving the ORG or have any questions or feedback we would love to hear from you at marketing@odma.com.au