ODMA and Optometry Victoria launch O=MEGA19

ODMA and Optometry Victoria have announced the most significant change to the optometric
conferences and events landscape in Australia for many years. The two market leaders in optics
education and events have joined forces to launch O=MEGA19, a biennial event which will be the
largest education, eye care and eyewear event ever seen in Australia.
Replacing SRC and ODMA19, O=MEGA combines the most credentialed and largest annual
optometry conference in the Southern Hemisphere with the largest eye care and eyewear show in
Australia.
Speaking at the O=MEGA19 brand launch at OShow in Melbourne, ODMA Chairman Rob Sparkes
said “In the new global landscape of optics we cannot wait for change. We need to deliver change.
We hope the entire industry will embrace this united joint venture.”
Optometry Victoria President Murray Smith said “We think O=MEGA19 will be extraordinary.
O=MEGA19 brings the best of SRC and ODMAFAIR together. We think optometrists and others
involved in the optics industry will really love this opportunity to come together and learn, network,
and work with suppliers to help us all do our jobs better.”
O=MEGA19 will be held in the new expansion at MCEC which is fully integrated with the conference
space. It will have a new modern schedule including dedicated exhibition-only time to suit both
delegates and exhibitors alike. There will also be a 40 point CPD minimum, a new format including
lectures, sponsored sessions, team-based learning and small group workshops, a design junction
fashion eyewear area, and a cocktail party on the Saturday night.
Speaking about the legacy of SRC and ODMA Fair, Murray Smith said “Optometry Victoria is very
proud of SRC and the legacy it has built – many of our members love it. So do we. But the way
continuing education is being delivered is changing, and we need to be at the forefront of that
conversation. O=MEGA19 makes that happen. It’s really exciting and we thank ODMA for their work
with us on this project so far.”
Mr Sparkes concurred: “ODMA Fair and our other products have been the cornerstone of optics
events in Australia for as long as most people can remember. We’re proud of that legacy. In fact, it’s
only because of the strength of our events that we can be so forward-looking and ambitious with
O=MEGA19. It’s a truly exciting initiative and we can’t wait to bring it to market in 2019. ODMA looks
forward to working with Optometry Victoria to deliver an international world class event.”
O=MEGA19
Presented by ODMA and Optometry Victoria
An international event showcasing the best in education, eye care and eye wear
July 19-21 2019, Melbourne Convention and Exhibition Centre
For media enquiries: Pete Haydon 0428 650 254; Finola Carey 0416 007 919

logo final
www.OMEGA19.com.au

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