Exhibitor Profile

Sceats Optical  is back and releasing over 30 new models in time for ODMA 2011!  
The philosophy at Sceats extends beyond fashion trends. We believe fashion's evolution comes from being excited by change, inspired by fresh original designs and most importantly having a passion for quality. To achieve this quality each step of production is completed by the hand of meticulous craftsmen using the highest quality materials and components available. Spring hinges from Austria and France, Titanium/Stainless Steel from Germany and Japan, and Italian technology Acetate. This control of the manufacturing process ensures continuity of unique designs, and exceptionally high quality handcrafted frames, resulting in the individualised look that Sceats has become famous for. A bespoke range that you won't find anywhere else. Proving Australian design can compete anywhere in the world.  

Deborah Hutton Optical
Come and meet Deborah Hutton and view her latest collection of optical frames at ODMA 2011 on stand 225.

Deborah Hutton's talent for design has produced an optical range that exudes timeless elegance. With the contemporary woman in mind, Deborah delivers a range of glasses that are fashionably stylish but with a relaxed elegance that makes her frames a ‘stand out'. It starts with an idea, a desire for shape, colour and practicality that can change the way we look and feel about ourselves.  "I think glasses can look sensational when fitted with the right shape and colour...to me something so essential becomes the perfect accessory. I like to design for those with a true sense of confidence and personal style" says Deborah.

From the initial concept, to the finished frame, Deborah works tirelessly with the design team, insisting on using only the highest quality European components including stainless steel, titanium, Italian inspired acetates and opting for the time honoured method of having the frames handmade.

This sees each and every Deborah Hutton Optical frame, hand worked by highly skilled craftsmen, giving a quality and finish that is outstanding. The final product guarantees exemplary quality, comfort and exclusivity of design that not only looks good but will stand the test of time.

R.M.Williams Optical
R.M.Williams Optical frames remains at the forefront of Australian style. Established upon the principles of quality, authenticity and durability, values which are evident in the superlative quality and comfort of the optical range they produce today.

At R.M.Williams the needs of the customer is paramount and the latest collection is a range that stays true to the authentic R.M.Williams brand with a fresh and modern spirit. R.M.Williams is wholly Australian owned and worn by choice by global leaders, international movie stars, world sporting champions and media moguls.

Dirty Dog Optical
The Dirty Dog 2011 Optical collection has the Australian design team releasing new styles for the typical Aussie bloke at ODMA 2011. Dirty Dogs latest take on optical styles consist of strong athletic shapes ranging from the classic semi-rimless metal frames, to more retro angular acetate models. This gives an impressive and versatile range consisting of designs that will look good on any man. Frames engineered from the best optical materials coupled with the distinctly masculine colours featuring black, gunmetal and havana result in comfortable yet tough frames that will stand the test of time. These frames are accompanied by a custom designed black/red leather style case to protect the frames.  

Bill Bass Optical
Bill Bass Optical is, an Australian brand known for its quality and outstanding pricing, offers a large range of quality frames from $25 with the budget conscious and package deals in mind. The range continues to expand with new designs released every 12 weeks keeping the range fresh and relevant to the local market. 

Bill Bass Optical is a guaranteed performer, proven by the volume of optometrists carrying the range as a low price option for their customers. Frames come with a 12 month warranty and as Bill Bass is produced and designed for the Australian/NZ market large stock levels are maintained.

Bill Bass a brand with 25 years experience will guarantee quality yet affordability with great back up.