Exhibitor Profile

ODMA Awards of Excellence Finalist 

Shamir to release two Brand new products at ODMA 2011 - Shamir First Pal progressive and ‘Imagine^TM' - the interactive communication platform for practices.
Young presbyopic patients are often not open to the idea of progressive lenses, which present two major obstacles. Firstly, progressive lenses are more expensive. And secondly, patients do not like the idea that progressive lenses may require a certain amount of viewing adaptation. For the first time, there is a lens specially designed to take the needs and concerns of this group into account. Shamir FirstPAL offers clear and wide far vision, a comfortable reading zone, and an easy transition between the two. Easy on the patients' eyes, Shamir FirstPAL provides the perfect solution for young presbyopic patients giving them everything they need in one pair of glasses, easing them in to the world of progressive lenses.

‘Imagine^TM' - the fun-to-use, interactive communication platform for practices from Shamir is an exciting interactive tool that creates a new way of communicating between the shop and its customers. Shamir Imagine^TM helps sales personnel in two important ways:

A. Occupies and informs customers - While waiting for their eyes to be checked, clients will easily access attractive information on optical issues.

B. Sales support - ECPs receive support upgrading their sales efforts through displays demonstrating the benefits of various products with unique simulations of Shamir optical designs.