Exhibitor Profile

The OP was created in response to the severe corporate change in the Optical industry. The advent of aggressive corporate groups and franchising operations which are  vertically integrated from supply to retail have left independent optometry with a distinct disadvantage in their cost of goods and how they can allocate their resources to compete in marketing as well as product and service delivery.

The optical portal group aims to get its members closer to manufacturing, ensuring truly global pricing without badging or ownership aspirations and without onerous franchising fees and commitments.

The OP aims to address all aspects of independent practice including supply of quality frames and lenses, contact lenses, equipment and shop fitting solutions  

Specialists in the bundling of frames and lenses as a complete package for independent optometrists. The OP has the largest range of frames and optical lens combinations in the Australian and New Zealand market.

No fitting fees when frames and lenses are ordered as a complete package.

No difference in cost between standard hard coat and multicoats.

TGA approved contact lenses in dailies and silicon hydrogels at a price which allows independent practice to compete with the internet and build profit into contact lens sales.

Shop fitting solutions that can provide quality shop fittings at a price that can save thousands of dollars when fitting out or renovating a practice , allowing valuable resources to be directed elsewhere

Through the optical portal group independent

optometrist get True global pricing No franchise fees and  no entrapment  No design of ownership

The lowest cost of goods Unique products that can be used by independents as a point of difference 

The Optical Portal provides the best prices available in the industry to independent optometrists with no compromise in quality due to the ability to purchase bulk quantities whilst allowing complete freedom of product choice and identity within any given practice, with no franchise fees.

The portal is run by optometrists for optometrists and is an Australian company.