Exhibitor Profile

Visit Mimo at ODMA 2011 and see the ...

Silhouette Crystal Collection
Including four prescription (Light Attraction, Gemstones, Limelight and Sparkling Icon) and three sunglasses models (Sun Crystal Dreamwings and Sun Limelight and Sun Sparkling Icon). All crystal rimless eyewear is 80% crafted by hand in Austria using Silhouette's exclusive High Tech Titanium^TM and SPX^TM, and quality crystals cut in Austria. As chic accessories, the sunglasses  from Silhouette's Crystal Collection are not just perfect and versatile accessories, they are must haves on the trend scene. The crystals' colours underline their sophisticated cosmopolitan look. 100% UV protection, as well as clear vision and glare-free sight in every situation provide the highest level of relaxation and sun protection.

Silhouette Action Style (to be launched at ODMA 2011)
Straightforwardness and clarity are statements that define the wearer of the new Silhouette Action Style collection for men.  The two-tone prints on the straight and wide temple, made of Silhouette's exclusive High-Tech Titanium^TM give the frame a dynamic and contemporary look. Their appearance changes depending on the perspective of the observer and their structure is sometimes reminiscent of carbon fiber, high-tech textile or even an electronic device. The elastic temple arms adapt individually to the wearer's head: nothing is too tight, but everything is flexible yet stable. The colour combinations of Black-Red Rally are sporty, while the Black Mood convey subtle elegance. Wearers of the colour combinations Grey-Black Shadow will love their uncomplicated but sophisticated appearance. Created for the most part by hand and with love for detail, the four models in the "Action Style" collection are manufactured in Linz, Austria.

Silhouette Hinge C-1
The new Hinge C-1 Collection's ingenious cylinder hinge, turns this rimless eyewear into a technical masterpiece. The interplay of Silhouette's exclusive SPX^TM elements and High Tech Titanium^TM brings excitement to this collection. It is further refined by a silky soft lacquer finish giving it the look and feel of an expensive piece of furniture. The selection of colours, based on timelessness, also displays sophistication: classic black dominates the colour combinations of Black Platinum and Phantom Black, while soft brown tones are also available with Coffee Gold and Light Caramel. The colour palette is rounded off by Emerald Green and Ruby Red.

Silhouette Sensazione
Golden times and modern contrasts: the colour combinations of the new Sensazione fascinate with their soft, contrasting colour worlds. What make it special are the colour combinations between the upper and lower parts of the temple. The sublime, classic tones of Black-Gold Dreams, Copper-Gold Sunrise and Vanilla-Brown Romance make every moment magical, bestowing an elegant, royal aura upon their wearers. Modern contrasts, like the colour combinations of Purple-Brown Secrets, Ivory-Gold Glamour or Black-Red Mood, impeccably bring decorative details into the limelight and turn this accessory eyewear as well as its wearer into a modern sensation. It's not just the extravagant and elegant details in the glamorous design of this rimless eyewear collection that make the new Sensazione Collection a must for any woman. Lightness and flexibility are additional properties leading this eyewear to score points among women. Boundless moments, made in Austria with love for detail and the certitude of a product with the highest level of quality.

Silhouette Flashlights (New at ODMA)
 In the six models of the new rimless eyewear collection "Flashlights," expressive colors are not created to oppose one another but to complement one another. While the purple-orange look and the blue-green cocktail are more indulging in a color medley, pink-chocolate harmony and smokey grey combine for a gentle balance. True classics are the combination transparent black and flamenco red. A carefully delineated area on each temple produced with SPX^TM, an extraordinarily lightweight and elastic material patented by Silhouette, provides a clear view of the transparent base color under the matt lacquer. This creates a marvelous spectrum of reflections and shades and reminds of cameras flashing, the inspiration to its name: "Flashlights." Largely made by hand with love for detail perfected to a rimless work of art, the Flashlights collection sets a statement of limitless vision.

adidas Eyewear Lite-Fit
Calling all children and young people! adidas eyewear has something new for you: "lite-fit" is the new eyewear range designed to bring effortless perfect vision. These optical models are distinguished by their light weight, sporty appearance and the cool adidas metallic logo on the temple. And, as an added bonus for parents, they offer an excellent price/performance combo. This new lite-fit eyewear series is not only light, robust and extremely comfortable, it also looks very sporty. To be accepted and worn by children and young people, eyewear needs to look good and fit comfortably. The soft nose pads make the eyewear very pleasant to wear, guaranteeing no pressure or pinching. The non-slip rubber coating on the inside of the temples ensures optimum grip. This means the eyewear cannot slip off the head even if things get a little more boisterous. The Lite-fit series comes in a wide range of bright colours and different sizes. Allowing every child or teenager to find his or her favourite colour. The adidas Performance logo adorns the outside of the temples, completing the sporty look. As with all the other models in the adidas eyewear collection, the lite-fit models are manufactured by the renowned eyewear producer Silhouette International in Austria.

adidas Eyewear Supernova Pro
Austrian sports eyewear specialist adidas eyewear is entering a rimless lightweight in the race, precisely tailored to the requirements of endurance sport athletes: the supernova in a Basic or Pro version. Even during arduous training or competition, this eyewear easily handles the pace and stays securely in position - thanks to the soft material of the nose pads and rubber coating on the inside of the temples. Both the bridge and temples can be individually adjusted to create a perfect fit. As well as making the eyewear extremely light, the rimless design allows a wide field of vision, a very important requirement to ensure safety and speed on the move. High-quality LST^TM filters also provide reliable protection from UV rays, increase contrasts and compensate for light variations. This means that the eyes tire less quickly, allowing the athlete to focus on his or her performance and sport. The filters also provide protection from wind, dust, insects or branches. While the supernova lines up for the start in the new colours of gold/brown and shiny black/pink, the new supernova pro comes with a few added extras: a new aerodynamic filter shape creates an even wider field of vision, prevents the penetration of sunlight from the side and provides effective protection from the wind. The removable brow padding protects the eyes from sweat. The supernova pro is available in the four colour combinations of chrome/black, white/red, petrol/off white as well as green/black and is supplied with an adjustable headband. The supernova comes in size L, and the Pro version in the two sizes S and L. For wearers of corrective eyewear, the two Sport Performance models can be fitted with an optical insert from adidas eyewear.

adidas Retego Graphic Series
Golf players these days know what they want and are always looking out for innovative products to improve their performance and their look. Golf glasses are no exception. Improving your handicap and becoming a successful golfer means keeping sight of the overall picture. Changing light conditions and different types of terrain can impair vision, not to mention wind and insects. Golf pro Justin Rose knows this, and his years of experience have helped shaped the development of the new Retego Graphic Series from adidas eyewear. Very comfortable to wear thanks to the extremely lightweight and flexible frame made of SPX^TM material and Flex Zones^TM integrated in the frame. The Traction Grip^TM material at the end of the temples ensures optimum grip. If the Quick-Release Hinge^TM system is placed under excessive strain, the temple detaches from the frame - it can simply be clicked back on again. The specially curved filters are designed for golf, providing a wide angle of vision and perfect protection for the eyes. Unobstructed vision is guaranteed to the sides as well as up and down. A wide range of filters means you can see as clearly as possible in all weather conditions. Like all other models in the adidas eyewear collection, the retego is designed and manufactured by the respected eyewear producer Silhouette International in Austria.