Exhibitor Profile

At ODMA 2011, General Optical will be presenting the latest in 3D eyewear technology, MARCHON 3D (or M3D).

M3D is a patent pending optically contoured, photochromic lens technology, designed to enhance passive 3D viewing. Passive 3D is the type of 3D technology you most commonly view when going to the movies, currently Avatar, Harry Potter and the Deathly Hallows along with countless other blockbuster movies which were shot in this latest technology. Passive 3D technology is only just now being introduced onto the Australian market. It promises a cinema experience in your home superior to any 3D technology currently sold in TV's for home use, which is known as "active" technology.

General Optical will be displaying the latest in passive technology TV and laptops at ODMA 2011, so drop in and get a free demonstration of our passive technology eyewear. With multi functional M3D sunglasses, also available in international fashion brand, or clip on's for optical frames, these glasses adjust to the light regardless of whether you are in your home or in a dark cinema. M3D sunglasses can even be worn outside on a sunny day!

Bebe
General Optical is trilled to launch their brand new Bebe eyewear collection at ODMA fair 2011. Bebe designs, develops and produces a distinctive line of contemporary women's apparel and accessories, including eyewear, to satisfy the fashion needs of the modern, sexy, and sophisticated woman.

The Bebe woman is defined by her attitude - assertive, sensual, stylish and romantic. She's confident and cutting edge. For her, Bebe's signature look of hip, sophisticated and body-conscious fashion is the ultimate expression of her own style.

Bebe eyewear collections offer something to satisfy her every fashion need - playfully romantic, rocker chic, glamour girl and the iconic Bebe logo with bold, exciting design elements like lace inlays, animal prints, stones and metal studs.

Lacoste Optical
General Optical is very excited to announce the arrival of the Lacoste optical collection. With a brand heritage having it roots in the tennis scene, Lacoste today is a globally known lifestyle brand. Lacoste is cross generational in its appeal, from the young & fashion oriented, through to the sophisticated, yet relaxed country club scene. The eyewear collection infuses designs & materials referencing the iconic polo shirts, clean fresh colourations and the renowned "croc" logo, to create quality frames suiting a wide variety of personal styles and face shapes. Precise style and effortless fluidity are translated onto eyewear, creating an elegant, defined collection synonymous with the Lacoste brand. Lacoste - authenticity, elegance, optimism and audacity!

GUESS by Marciano
GUESS by Marciano follows suit in true GUESS style with apparel and accessories that are on the edge of the fashion forefront. This contemporary runway-inspired collection, designed for the fashion forward woman, is daringly sexy, yet has highly sophisticated style that represents pure glamour in everyday fashion.

The eyewear collection offers a trend-setting variety that will take you from a morning meeting to cocktail hour in style.  The designs are all original and handmade in Italy. 

ODMA -New Products
Lacoste Magnetics
Fitting into the Lacoste Sport sub brand are General Optical's new Lacoste Sports Magnetic Sunglasses. Aimed at the brand driven sports enthusiast, with sports such as Tennis and Golf in mind, this eyewear delivers genuine benefits & technical workmanship for the active consumer. Simply squeeze the temple sleeve and adjust the length of the temple to suit your head and desired fit, then connect the magnets at the end of the temples to get a secure fit for your sports needs. With the added benefit of storing the frame around your neck, adjustable rubber nose pads, 100% UVA and UVB protection and 4 different front shapes to choose from, Lacoste Sports Magnetics are guaranteed to please.