Exhibitor Profile
Frames Etcetera
Two Special Brands on show at ODMA
WILLIAM MORRIS LONDON
William Morris Eyewear was established in the UK in 1997 by Robert William Morris. It's very much an English brand sold internationally and this is reflected in the design and marketing materials. Unlike most brands, William Morris is not a "high street fashion label" applied to eyewear - it was created with eyewear at the forefront. The company remains and independent company with Robert William Morris, very much at the helm and the inspiration behind the brand.
William Morris Eyewear propagates design integrity as well as wearability; an accessory appealing to the person who is "a free spirit who loves life, colour, design and is unique - not a label".
Their aim...to make eyewear an accessory not a necessity
Features of the brand
A leader in fashion eyewear design.
The products are constantly evolving, creating fashion eyewear which is both fun and affordable to every audience.
There are multiple aspects to the range which incorporates:
Retro styling with a modern twist.
Classic, colourful and stylish ladies eyewear
Oiginal designs for young ladies
Classic Men's styling in titanium
Superior quality frames created in stunning and unique acetates; and the latest titanium technology.
Fun and wearable styles which flatter all face shapes.
Beautiful packaging.
Significant levels of consumer satisfaction.
ROBERT WILLIAM MORRIS WILL BE ATTENDING THE SHOW AND BE ON OUR STAND TO PROMOTE THE BRAND , AND TO TAKE ANY QUESTIONS . COME AND HAVE A CHAT TO HIM HE IS A REAL INSPIRATION !!
THERE WILL ALSO BE A PROMOTION OF THE "YOUNG WILLS" BRAND WHICH IS THE TEENAGE BRAND OF WILLIAM MORRIS . THERE WILL BE A SHOW ONLY OFFER " FOR PURCHASES OF 25 UNITS OF WILLIAM MORRIS (INCLUDING ETERNAL AND CLASSIC) OF 5 NO CHARGE UNITS OF "YOUNG WILLS"
ISSEY MIYAKE EYEWEAR LAUNCH ( A FIRST FOR THE EXCEPTIONAL DESIGNER!!)
The first optical and sunglasses collection of ISSEY MIYAKE was presented in Paris at Silmo (from September 23rd until 26th, 2010). The project is based on an exclusive license agreement between MIYAKE DESIGN STUDIO and CA VA SE VOIR for the creation, manufacturing and worldwide distribution of the eyewear of ISSEY MIYAKE label.
By combining the creativity and the design spirit of ISSEY MIYAKE with the optical expertise of CA VA SE VOIR, the eyewear collection is characterized by its simple yet radical, sharp yet comfortable design. The major characteristics lie in the original and technologically innovative hinge that is made possible by not only the latest technology but also the attention to function. The innovative and functional design represents the spirit of ISSEY MIYAKE.
The design concept of the eyewear collection is "STREAM". The flow of ideas stemming from visual stimulation, the memory and visual perception we have of the world, all go to nourish our lives, influence our decisions, determine our acts and feed our imaginations. It is this "STREAM" concept, this calm and serene or tormented and turbulent flow, which directs the design of the collection, especially that of the temples.
The eyewear collection is for men and women, and is comprised with three different designs of the temple for men and women respectively. A total of 30 shapes are presented, made of metal or acetate fronts.
The careful attention for lightness and aesthetic simplicity can be found in the way the different materials are worked out: milled acetate is designed to accentuate the sensation of fluidity: stainless steel and milled acetate with the reversed tip end shape visually lengthen the silhouette of the side. The "STREAM" temple designs reflect the interpretation of the strength of channelled airflow, the profile of a plane wing, the fluidity of a curve or the aspiration of a vault.
The colours, worked in different shades or subtle contrasts, come in a wide range of metallic greys, deep blacks, gun blues, whitened silvers, and muted plums in semi-mat, brush or antique finishes and are enhanced on the men's sunglasses with bright orange or watery green end tips.
Representing the high quality of the designer eyewear, a particular attention has been brought to the finishing touches such as hand-polishing, IM signed nose-pads and other fine details.
The distribution will be held worldwide through a very selective network of high end
SPECIAL PROMOTION OF ISSEY MIYAKE EYEWEAR AT ODMA 2011
FRAMES ETECTERA WILL BE OFFERING MALE AND FEMALE ISSEY MIYAKE FRAGRANCES FOR OPENING ORDERS FOR ISSEY MIYAKE AT THE SHOW .
ALSO A COMPETITION WILL BE RUN FOR THE BEST IN STORE PROMOTION OF ISSEY MIYAKE , THERE WILL BE TWO WINNERS OF AN EXCLUSIEVE MALE AND FEMALE ISSEY MIYAKE WATCH !!
DETAILS AND CONDITIONS AVAILABLE FROM FRAMES ETCETERA.
