New mandatory Sunglass Standard to apply July 2019


Published in 2017, the Consumer Goods (Sunglasses and Fashion Spectacles) Safety Standard 2017 sets out the mandatory requirements for sunglasses and fashion spectacles. The mandatory standard is based on sections of the voluntary Australian/New Zealand standard AS?NZS 1067.1:2016 Eye and face protection – sunglasses and fashion spectacles (available from SAI Global) A transitional period allows compliance with the previous or current legislation until the 30th of June 2019.

Click here to read more – Eyetalk JAN 19_edu_v6

Frames and Lenses to be removed from TGA register

Last month ODMA and three other like-minded associations – The Australian Dental Industry Association (ADIA), the Australian Medical Manufacturers and Distributors Association (AMMDA) and the Assistive Technology Suppliers Australasia (ASTA) combined to form The Medical Devices Small Business Coalition, whose mission is to ensure that the needs of small business in the medical devices sector are recognised and supported in government policymaking.  All Members pledge to cooperate in a spirit of mutual understanding and to develop a closer relationship of goodwill and cooperation to support small businesses in the medical devices sector.

ODMA Chairman Robert Sparkes and CEO Finola Carey with Greg Hunt, Minister for Health

ODMA Chairman Robert Sparkes and CEO Finola Carey with Greg Hunt, Minister for Health

The coalition was launched at an event at Parliament House in Canberra and attended by the Minister for Health, the Honourable Greg Hunt, who officiated.

ODMA CEO, Finola Carey raised a number of issues with The Minister including the anomalous situation of GST being charged on medical frames whilst classified a medical device for TGA purposes.

They also discussed Health Funds controlling the issue of Provider Numbers to independent dispensers opening new outlets when they are essentially in competition, plus the classification of frames and lenses as Class 1 Medical devices necessitating paid registrations with the TGA.

The good news is, that following this launch ODMA represented by Chairman Robert Sparkes and Richard Grills participated in several meetings with TGA with the TGA agreeing to remove BOTH optical frames and optical lenses from the ARTG as Class 1 Medical Devices.  The date of removal has yet to be advised but will be in the next few months.


Do’s and Don’ts to improve your eyesight


Following are some do’s and don’ts’ you need to follow for a healthy vision.

  1. DO eat foods that are rich in Vitamin A, Vitamin C, beta-carotene, and Lutein as they help to repair the eyes, such as cod liver oil, sweet potatoes, papaya, butter, grapes, blueberries, and apricot.
  2. DON’T say no to greens, kids! Snack on kale, collard greens, spinach, zucchini, and brussel sprouts.
  3. DO get sufficient rest, since sleep lets overworked eye muscles to relax completely.
  4. DON’T stay involved in one activity for long. Take regular breaks in every visual activity just for 5-10 minutes to rest your eyes.
  5. DO increase your water intake, if your eyes are often blurry, dry, or tired.
  6. DON’T just rinse your face. Every time you have a few extra minutes, fill your mouth with water and then splash water with eyes wide open. This will make you feel fresh and relaxed.
  7. DO relaxation exercises. Place your hands together palm to palm and rub them together efficiently, creating heat. Place them over your eyes; it also helps your eyes to relax.
  8. DON’T let the light directly in whenever you’re exercising your eyes. These exercises will help your eyes to not get tired when you are sitting in front of a computer for hours.
  9. DO eat carrots and other foods rich in beta-carotene which gives food their respective orange hue. It helps promote eye health and corrects vision.
  10. DON’T forget Omega 3 found in cold-fish and nuts. These fatty acids help to stop age-related eyesight deterioration and keep your retinas healthy.
  11. DOavoid sugary foods as they have bad effects on your eyes. The more the sugar you eat, the worst will your eyesight grow.
  12. DON’T It has been connected to a bigger risk of developing age-related macular degeneration, optic nerve damage, and cataract.
  13. DO focus on an object that is at least 20 feet away, for 20 seconds, every 20 minutes. You’ll be astonished at how better your eyes feel.
  14. DON’T stare at gadgets for too long. The brightness level of your computer screen and the phone should be at the lower level as it reduces strain.
  15. DO eat bilberry as it is filled with antioxidants and will play a defensive role and increases blood circulation in your eyes.
  16. DON’T depend on your glasses totally. Take off your glasses as often as possible, to promote natural unassisted vision.



Craft Challenge

Make a Glasses case from an old tie.

  1. Lay the necktie flat with the back side facing up.
  2. First of all measure and mark 43cm in from the tip, then cut the tie width-wise.
  3. Discard the narrow end of the tie. Then use a seam ripper to open the seam along the back of the tie 15-18cm to create a pouch.
  4. Measure 20cm in from the cut end and mark. Fold the tie at the mark toward the pointed tip and tuck under 1.3cm of cut edge and pin.
  5. Using small whip stitches along the top and sides, hand-sew the folded-over portion of tie to only the top layer of fabric beneath it.
  6. Hand-stitch along the top and sides, securing the folded-over portion of tie to the top layer of fabric beneath it.
  7. Fold the tip of the tie over to make a flap.
  8. Finish by affixing a set of self-adhesive Velcro dots to keep the case closed.


What have the Romans ever done for us?


Not for Profit Association Members often ask what does my Association do for me? Particularly in the industry group sector. One answer is “provides advocacy”, but how can this be measured? Advocacy is a bit like advertising in this context. It definitely works but what part works best – no one really knows.

As the CEO of a small optical industry group with just 70 Members resources are limited and as a result, we need to choose wisely to advocate on behalf of and represent our members’ best interests.  

Recently in the space of two weeks, I attended these events to advocate for and represent the members of our Association:

1. UNSW SOVS Visiting Committee where discussion (amongst other matters) surrounded the selection of the new Head of School for the School of Optometry and Vision Science and access to optometry for underprivileged and rural communities.

2. Standards Australia’s Nominating Organisations Forum – Shaping the strategy in how Australian standards are formulated and funded into the future.

3. Macular Disease Foundation’s Australia National Action Plan Workshop – Developing plans for a united approach to assist the macular disease community. 

4. Optometry 2040 Workshop – Posing and answering the big questions ie, What might optometry and the sector look like in 2040?  

5. Australian Institute of Company Directors Annual Essential Director Update – looking at the latest challenges facing company directors and the endless compliance rules that are now applicable to our voluntary Board. Association Board Members are required to uphold the same standards as any director in a public company like BHP. 

How can our members measure the value and level of this advocacy?  

It might not pay off for 10 years and there will certainly be no change next week. Though things we have worked on over the years like removing duty on optical frames, our Start Your Own Practice models, and updating the Standard for sunglasses have benefited everyone.  

Association Membership should be a marathon, not a sprint.  So, should members be able to dip in and out when they perceive they can see results? Or when there is a big issue or cause?  Well yes, they should as membership is voluntary. However, Members that see the big picture and want to shape the future for their industry are the ones that understand the day to day value of lifelong membership. 

Without Associations voices and input at these types of meetings, who will represent an industry?, Who will see the big picture and shape that industry’s future?

These days when posed the question, What does my Association do for me? , I often just smile and think of the scene in the movie The Life of Brian from the brilliant Monty Python team – “What have the Romans ever done for us?” – before launching into my explanation.

HOYA Corporation announces a new product launch: MyoSmart with D.I.M.S. Technology to reduce myopia progression in myopic children and teenagers

ODMA Member, Hoya Lenses has announced a roll out of  “D.I.M.S. Technology”. Clinical research shows children wearing the lenses have significantly less myopia progression as compared with those wearing the single-vision lenses. WEB_HOYA_MyoSmart_Lens

 HOYA Corporation, a key player in the global market for ophthalmic lenses, is proud to announce a new product launch in the Asian Summer 2018: MyoSmart with D.I.M.S. Technology, a lens for myopia control in children and youth, developed in cooperation with their partner, The Hong Kong Polytechnic University. Wearing defocus spectacles daily significantly slows myopia progression and axial elongation in myopic school children aged 8 to 13, according to a two-year double-blind randomised clinical trial in which 160 Chinese myopic children in Hong
Kong participated.

Following the trial, which began in 2014, children wearing defocus lenses had 60 per cent less myopia progression and in 21.5 per cent of the children, the myopia progression halted completely. The findings provide strong evidence that defocus lenses are effective in reducing myopia progression. In 2012, HOYA Corporation and The Hong Kong Polytechnic University launched a cooperation with the focus on developing a new myopia control lens which is capable of preventing myopia from worsening or slowing down its progression.

Following years of academic studies, product design and clinical research, HOYA Corporation and The Hong Kong Polytechnic University developed a revolutionary spectacle lens, based
on a Defocus Incorporated Multiple Segments Technology or “D.I.M.S. Technology”, which just successfully won the Grand Prize, Grand Award and Gold Medal at the 46th International
Exhibition of Inventions of Geneva in April 2018. WEB_HOYA_MyoSmart_KeyVisual

The lens, which has a smooth surface and looks almost identical to a regular lens was presented on the 6 March at a symposium in Shanghai which was organized by Hoya. A second successful symposium for key opinion leaders, “Symposium of Defocus Theory and Clinical Results in Myopia Control”, was held at Hong Kong Hyatt Regency Hotel on 25 April,
organized by Hoya Lens HK Ltd. and the Global Marketing team. Both events were attended by over 30 key opinion leaders and the D.I.M.S. Technology was very well received.
MyoSmart lenses will be launched in Hong Kong and China in the summer of 2018. A broader, global launch is slated to begin in 2019/2020. At this stage, we do not have a launch date for Australia and New Zealand.

About HOYA
Founded in 1941 in Tokyo, Japan, Hoya is a global technology and med-tech company, and a leading supplier of innovative high-tech and medical products. Hoya is active in the fields of
healthcare and information technology, providing eyeglasses, medical endoscopes, intraocular lenses, optical lenses, as well as key components for semiconductor devices, LCD
panels and HDDs. With over 150 offices and subsidiaries worldwide, Hoya currently employs a multinational workforce of over 34,000 people. For more information, please visit

About HOYA Vision Care
For over 60 years, HOYA Vision Care has been a global leader in the eyeglass lens business. With a presence in over 50 countries, Hoya Vision Care has a proven expertise in lens designs
and freeform surfacing technology combined with a leading position in high performance, quality AR coating. HOYA Vision Care’s solid market portfolio includes SEIKO and PENTAX
optical lenses, as well as innovative products such as Hoyalux iD MyStyle V+ progressive lenses and Yuniku, vision-centric 3D tailored eyewear. The company employs over 16,000
employees worldwide with mass production facilities in Asia & Europe and over 40 local Rx laboratories globally.

Australian Event for the industry by the industry – O-SHOW second showing confirms boutique event’s popularity!

The Australian optical industry has come out in support of the second edition of O-Show, which was held in Melbourne in July. At ODMA we believe in Australian run Events for the Australian industry = events for the industry by the industry.

Robert Sparkes Chairman of ODMA says “We have been delighted with the look and feel of the OSHOW, with excellent feedback from both visitors and exhibitors. This pop-up boutique event is what the independent optical industry asked for and is now a confirmed favourite.” He added, “this is the kind of show that could easily move to Sydney, Brisbane or other locations if there is a demand.”

If you are into stats, here are some facts and figures – OSHOW brought more than 702 industry visits over the 2 days from 640 individuals. Most of the visitors were from the host state of Victoria (77%) followed by New South Wales and QLD with 8%. There was also a small attendance of international visitors.

One thing we noticed was that 250 people who were pre-registered did not attend.  A post-show analysis of these names showed it is common for one staff member to pre-register everyone in a practice but not everyone goes. This is very disappointing, though when we cross-referenced this with attendees it showed someone from the practice usually attended. Perhaps it is something to be mindful of if you are RSVP’ing to attend events in the future to be realistic about attendees and that it is unlikely the whole practice may come.

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We look forward to seeing you at the next pop up OSHOW event – but the most important event to prepare for is O=MEGA19 on the 19th-21st of July 2019. Held at the new extension of the Melbourne Convention & Exhibition Centre. This is an exciting new collaboration between ODMA and Optometry Victoria and is the biggest ever seen in Australia. Supporting the Australian Optical industry by the Australian Optical industry!

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ODMA and Optometry Victoria launch O=MEGA19

ODMA and Optometry Victoria have announced the most significant change to the optometric
conferences and events landscape in Australia for many years. The two market leaders in optics
education and events have joined forces to launch O=MEGA19, a biennial event which will be the
largest education, eye care and eyewear event ever seen in Australia.
Replacing SRC and ODMA19, O=MEGA combines the most credentialed and largest annual
optometry conference in the Southern Hemisphere with the largest eye care and eyewear show in
Speaking at the O=MEGA19 brand launch at OShow in Melbourne, ODMA Chairman Rob Sparkes
said “In the new global landscape of optics we cannot wait for change. We need to deliver change.
We hope the entire industry will embrace this united joint venture.”
Optometry Victoria President Murray Smith said “We think O=MEGA19 will be extraordinary.
O=MEGA19 brings the best of SRC and ODMAFAIR together. We think optometrists and others
involved in the optics industry will really love this opportunity to come together and learn, network,
and work with suppliers to help us all do our jobs better.”
O=MEGA19 will be held in the new expansion at MCEC which is fully integrated with the conference
space. It will have a new modern schedule including dedicated exhibition-only time to suit both
delegates and exhibitors alike. There will also be a 40 point CPD minimum, a new format including
lectures, sponsored sessions, team-based learning and small group workshops, a design junction
fashion eyewear area, and a cocktail party on the Saturday night.
Speaking about the legacy of SRC and ODMA Fair, Murray Smith said “Optometry Victoria is very
proud of SRC and the legacy it has built – many of our members love it. So do we. But the way
continuing education is being delivered is changing, and we need to be at the forefront of that
conversation. O=MEGA19 makes that happen. It’s really exciting and we thank ODMA for their work
with us on this project so far.”
Mr Sparkes concurred: “ODMA Fair and our other products have been the cornerstone of optics
events in Australia for as long as most people can remember. We’re proud of that legacy. In fact, it’s
only because of the strength of our events that we can be so forward-looking and ambitious with
O=MEGA19. It’s a truly exciting initiative and we can’t wait to bring it to market in 2019. ODMA looks
forward to working with Optometry Victoria to deliver an international world class event.”
Presented by ODMA and Optometry Victoria
An international event showcasing the best in education, eye care and eye wear
July 19-21 2019, Melbourne Convention and Exhibition Centre
For media enquiries: Pete Haydon 0428 650 254; Finola Carey 0416 007 919

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July OSHOW Presentation – Social Media – Why Bother? – presented by Vivienne Forbes from Social Ties

There are many things to see and do at this years OSHOW in Melbourne, and we are looking forward to a presentation by Vivienne Forbes from Social Ties on Social Media for our industry.

Vivienne will discuss how the Social Media landscape changes daily, and everywhere we turn there is new information, stories on “fake news”, “data breaches” “algorithm changes” “lower reach for businesses.” and how that affects us and how can it work efficiently or should it be worth the bother?

During Vivienne’s presentation at OSHOW2018 she will be discussing these points, how to get around them and the ramifications for businesses if they don’t.

The Optometry business is a visual one, its fashion, and it’s trendsetting. With so many fantastic images available, how can they be utilised? Is there a need for social media for the Optometry business?, The presentation starts from the ground up and will help business owners feel more comfortable and in control.

Social Media isn’t for everyone, but the key is knowing who your customers or potential customers are.  Doing research and finding out –

  1. Do they have social media?
  2. How well does it work for them?
  3. Chances are if they are active in social media that is how they source information about businesses and products for their optometry practices.

Vivienne also will look at the keys to becoming socially media active by –

  1. Knowing your clients and what social media platforms they use
  2. Replicating those platforms so you can fish where the fish are
  3. Who are the movers and shakers in the industry?
  4. What social media platforms are they using?

With this knowledge businesses will discover that there’s no need to be on every platform, a targeted approach is more effective, which makes social media less daunting. Each Social Media platform has its benefits, and I will look at Facebook, Instagram, the power of video and touch on how to best use Twitter and LinkedIn. Australians are aware of the latest data breaches from Facebook. There were reports that more than 300,000 Australians had their personal information exposed in the Cambridge Analytica privacy scandal.

But what does it mean?

While this sounds bad, this data was used primarily for the USA elections. The ripple effect has now established that once this company received the data, it was out of Facebooks control and privacy was breached. This led to the latest Senate inquiry in the USA. The outcomes have brought about numerous changes to the data we provide knowingly and unknowingly to Facebook.

Previously the data was collected, and if you planned an advertising campaign on Facebook, this data was used to target the correct audience. The concern is this data may not be as readily available in the future. This issue is unfolding, and it is still unknown how it will affect targeted advertising campaigns.

To Find out more view the website –

About O-Show

Held in the fashion capital of Australia, O-SHOW will deliver the latest industry technology showcase in the Southern part of Australia.

O-SHOW is owned by the Australian optical industry. It has been developed for the industry, by the industry. ODMA has been planning an event of this type in the alternate year to the ODMA Show for some years.

The latest offerings for the industry will be presented in a funky environment providing a relaxed opportunity to network and enjoy the ambience.

“O-SHOW timing fits perfectly well to be run in the alternate year to ODMAFAIR and will be a great resource for the industry” said Finola Carey, Chief Executive Officer of ODMA. “ It is a non CPD event with the emphasis on hands on demonstrations, and the opportunity to compare and contrast new products and equipment” .

O-SHOW will support new scholarships for the industry as well as providing funding support for Optometry Giving Sight.



OSHOW – SHOPPING WEEKEND in Melbourne with FREE AFL Tickets

osghowoshow small logo

The fashion capital of Australia will not disappoint this July when OSHOW returns to Peninsula at Docklands. Organised and hosted by ODMA, more than 45 ANZ leaders in equipment, sunglasses, frames, and lenses are participating in the event. OSHOW will deliver the latest optical industry technology showcase in the fashion capital of Australia.
The line up includes all your favourite exhibitors in both equipment and frames – some of the latest to join the line up are MYM Group with Oliver Goldsmith Sunglasses and Claire
Goldsmith Eyewear, Nine Eyewear, Pro Optics with Empire New York and l.a. Eyeworks Matrix with Orgreen, Porsche Design & Trent Nathan, Noo with Masunaga and VMD with Bill
Bass and Dirty Dog. This pop-up boutique industry event will be full of energy and surprises and terrific learning opportunities with exciting new products on display from all our exhibitors.

No fashion event in Melbourne is complete without some of Melbourne’s mighty fleet of food trucks and these two will be serving the food at OSHOW. Toasta This ‘sandwich pressery’ on wheels serves up some pretty unusual toasties. Sure, you could keep it simple and grab a classic toasted cheese. Or, you could try something a bit different, like the ‘Russell’ (gouda, bacon, shaved brussel sprouts, walnuts) or the ‘Fonz’ (fontina, mixed sautéed mushrooms, english spinach, roast garlic and thyme butter). Served with a steaming cup of hot soup it will get you ready for your next round of the show.

Nem n Nem No event would be complete without a Vietnamese hawker kitchen. This one is a regular food truck at Yarraville Gardens, so if you’re after some beef in betel leaves, look
no further. Their mini banh mi sliders are perfection, as are their Vietnamese tacos. After that, all our visitors will be invited guests to a free cocktail party within the show from
5 pm till 6.30pm on the Saturday. 

Although entry is free if you pre-register and attend the event you will go in the draw to win $1000* to spend with the exhibitor of your choice. Register today at
So why not make a weekend of it? Start making plans now! – The Sydney Swans are playing Nth Melbourne in the AFL on Sunday afternoon at Etihad after the show. Just email to find out how to get a free ticket to the game.